Welcome to 28.8’s
The Man Who Changed Gambling. 1958 - 2018
Welcome to 28point8.com and its history about yours truly and my visions for punters, trainers and media that may last many decades.
Innovation and technology is the future of racing the rest of ideas have not worked and going stale.
Wanted 200 clubs to make AU $1billion each, per year.
With 28.8’s fitness % ratings, first time punters can win more often and is the best punting business idea in 200 years to encourage new punters into horse racing and old punters back on-course.
James thinks there are 4 main problems racing has and millions of dollars of stale marketing have not worked.
- How to increase turnover?
- How to introduce new punters?
- How to boost falling attendances at race tracks?
- How to punt easier with more winners
James has solved this plus saves clubs millions of dollars and makes a club a billion dollars.
Why has poker machines lasted so long yet you lose most times? Because of its simplicity and small pay outs are appealing for 10’s of millions of players.
Why is racing struggling? Because it is too complicated for new punters to understand the form study and for months, can lose. Sports betting are so much easier. James says he will change this.
28.8 technologies say now beginners can have a bet and win with no knowledge of racing and no form study and start collecting. Problem solved to introduce new punters to racing.
Punters, race club, pubs and clubs, casinos, bookmakers, exchanges should use an internet monitor and open to live.28point8.com live pre-race 28.8 fitness % tips and punters will win without any form study because we have a 70% new edge.
Read the full Editorial here...
James spent 2 more years in developing free native iCloud software to show punters what horses are fittest. In the meantime James went live on @fithorses on twitter and was getting over 1 million impressions per month as punters were winning on his tips from the yard.
I still was not happy with my fitness ratings and found that I had not allowed enough valuation of a horses power and strength factors. I made major adjustments up to the end of 2013 and now my research into horse fitness is completed, I hope!
The same fitness principals have been tested with success on other codes of racing, harness and greyhounds.
As word spread around the race tracks I met many persons in racing and was asked if I would like my own full page fitness editorials in Australia’s No 1 racing paper, The Sportsman.
I black booker many winners for punters because they were in the fitness zone, plus nearly all the Group race winners of that year, some 6 weeks out because they had great balance fitness levels.
I was not happy with my ratings progress and after 9 years of research I threw all my notes out and started again.
The fitness margins had to be only 1% in value per 1 length because many horses cross the line in groups less than 5 lengths.
I realised now through nearly 40 years’ experience in racing that there were four main components why a horse peaks in fitness, and they had to equally increase for a horse to have a chance in lead-up races to 100% Super Fit peak fitness.
1. Fitness Levels:
This is achieved by the everyday training of a horse
2. Strength Factors:
A horse has to have sufficient power & strength factors to finish off a race and win.
3. Hypertrophic Levels
This is muscle on muscle fitness training and allows horses to maintain higher speeds at the end of the race to win.
4. Nutritional Values
What’s inside a horse and how it parades are important.
I realized that to have edge that nobody else had yet found, my ratings had to be in a percentage out of 100% with each variation in fitness to represent a margin that a horse may have an advantage over another horses.
To understand the science of fitness, my brother was Australian fitness coach of the Olympic softball team in preparing juniors for future Olympic selection.
Paul had many valuable tips and books for me to read about the science of super fitness, added that to now tens of thousands of observations I was doing at race tracks live.
Not being a regular thoroughbred race goer, one day in late 1987 I decided to go down to the mounting yard at Sandown race course and view the horse’s parade before the race.
To my astonishment I rated the horses in colour fitness and said the red one will beat the blue horse on fitness, and it did!
This was all new to me and I continued most of the afternoon placing the fitter horses across the line and I asked myself “How fit is a horse?”
That weekend all racing papers for Saturday I highlighted 600 times the word fit, fitter today, fit to win, should be fitter etc, yet there was not quantitative figure on fitness available.
I said to myself, “What if you could put a quantitative figure of fitness on a horse and what would that be worth one day?”
This was the start of my pioneering journey into horse fitness ratings in a percentage.
I started rating horses as Fit, Good, Fair, Ok, Unfit, but then added Fit +, good - and much more continued on this about a year.
I gained my Owners/Trainers greyhound license with immediate success on Metropolitan and Country race tracks. Training in tandem with my father we won nearly 200 races over the forthcoming years with a very small team and this was the grounding for super fitness training experience I gained.
We had out dog’s rock hard and super fit and Dad liked to have a dollar or two on them when they were 100% fit and set in the right race to win.
Dad moved to the city for more work and started training greyhounds with success; I helped Dad out every day with the training of his dogs. When I got my handlers license in mid-teens Dad used to come down to the parade yard and I would tell him who the dangers were to his dog on fitness, it just seemed natural to me.
I was born in little country town at the time of Korumburra Victoria, Australia where Dad was a potato farmer and part time harness owner/trainer.
Mr James Conway
CEO FOUNDER 28.8
“The Man Who Changed Gambling”
15th January 2018